fashion friday: BlogHer Style

DSC_0427 Last night I hosted a fabulous exclusive event at my local LOFT with nine of my favorite local moms to do some serious BlogHer shopping! We're hitting LOFT's new fall line, getting some great style input and getting treated to some fabulous goodies to get ready for BlogHer!

We cracked up as the frugal bloggers (Mindi and Kelly) headed straight back to the sale racks! They practice what they preach!

I immediately snatched up this Tube Dress with Ruffles. (Are you so shocked? Girlymama picked something with ruffles. Surprise!) Wouldn't that be the perfect compliment to some Kendra Scott earrings?
Jeanine-iris (and maybe a matching cuff bracelet?) I have these earrings and I'm telling you I am totally planning outfits around them. They are HEAVEN! I'm also coveting these Danielle Earrings in Turquoise. They caught my eye in a recent issue of People's Style Watch and I'm dying for a pair! They look like the perfect way to add a little splash of color to my dull, black-heavy winter wardrobe. And at only $60, its a really affordable way to add a celeb favorite to my soccer mom wardrobe šŸ˜‰

I'm also picked up this gorgeous Looped Ruffle Front Cami from LOFT. It looks so fabulous on and has a hint of sparkle that is perfect for parties! Not only does it match my Kendra Scott earrings (Told you! I'll be the girl at BlogHer with the earrings!), but it would be perfect for dressing up with trouser jeans and heels or dressing down with skinny jeans and sandals.

And I LOVE the Cascade Ruffle-Country Floral Top from LOFT!  This will be perfect for Friday… with jeans and wedges. And my fabulous Hannah Clutch from Ellington Handbags will be perfect!
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This bag will be perfect for holding the essentials for an entire weekend of serious girl time! Big enough for a small wallet, business card holder and a few makeup essentials – and its small enough to throw into my laptop bag during the day! Loving it!

I also picked up my newest love, Jeggings! I think that 4 or 5 of us bought the Rinse Denim Leggings. I have a feeling these are going to become a wardrobe staple for me – they are super comfy and perfect for wearing with tunics or a dress without adding extra bulk. I think every person that tried them on bought a pair!
Loft                                    
Julies
photo from Colleen                                                                            photo from Whitney
Colleen, Me, Jo-Lynne, Whitney and Kelly                Whitney, Julie and Kelly all
                                                                                                        rocking the "Julie" pant

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Sarah and Kelly decide what to try                                Shannon will be looking super cute!

One last necessity for BlogHer? Some terrific beauty products to  get us looking our best! We're so excited to try out Barista Beauty's yummy shampoo and conditioner. And, boy, were the girls excited to see a rechargeable flat iron in their gift bags! Hot and humid weather, look out! We're armed and ready! And I'm planning on using my ShopatHome gift card at Sephora!

Check out other attendee's write ups of the event here!

disclosure: this event was sponsored by LOFT in Paoli and girlymama.com.  Kendra Scott Jewelry, Ellington Handbags, Barista Bath and Beauty, Kymaro, and ShopatHome.com generously provided products for our gift bags.


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About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.