Mom-to-Be Jessica Simpson Rocks Photo Shoot for her Spring Collection

Jessica Simpson is one of our favorite fashion mogul mamas!! And this gorgeous mama is starring in her new campaign for the Spring 2013 line of the Jessica Simpson Collection. The beautiful beachy campaign photos, shot on Malibu’s El Matador Beach by famed fashion photographer Ellen von Unwerth, are incredible.


It so fun – playful, all-American, classic — with Jessica’s signature loose blonde beachy waves.. “I want everyone to be able to wear my designs,” Jessica says of the pieces, which are almost all under $200 and are shipping now to stores including Macy’s and Nordstrom. “The collection is accessible — from extra-small to plus and maternity, there is something for everyone to feel great in.”

I can’t wait to see the whole collection… how about you?

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About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.