77Kids: Casual Style for Cool Kids

Today my kids and I went to the grand opening of the new 77Kids store at the King of Prussia Mall.

Such a fun store – its totally designed around kids! Every time we turned around there was  a fun activity for the kids to do, like decorating a picture of themselves or playing bead bag toss. (And Mommy was able to enjoy some shopping in peace and quiet while the kids entertained themselves!!)

I really like the 77kids brand. It is fun, high quality, affordable and age appropriate. The girls clothes are cool and stylish while still being young and not too grown up. Little details, like adjustable waistbands and matching shorties for under the denim miniskirt, are much appreciated by Moms and has turned 77kids into one of my go-to stores.

Gracie had a blast picking out clothes to try on. Her fashion picks:

The pretty eyelet maxi dress ($39)

HOW cute is this? Perfect for summer!

Her next summer look is the sparkly flutter sleeved top ($24.50) paired with the summery plaid cuff short ($24.50)

Casual... but still with some sparkle!

And her favorite summer look (and mine!) is this darling flowy halter maxi dress ($34.50) with a pink floppy sun hat ($16.50)!

Do they make this in women's?

Check out what we got:

Shark Swim Trunks, Safari Ruffle Tank, Make Peace Graphic T, Boyfriend Jeans, Skinny jeans, Flowy Bright Stripe Tank

Are you a 77kids fan?

Related Posts with Thumbnails
About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.


  1. Look at her posing like a little model on the runway!

    I’ve never heard of 77 Kids but I can’t wait to check it out.

  2. very cute stuff!!!
    Jo-Lynne – 77 kids is owned by American Eagle Outfitters…fyi!