It’s National Swimsuit Confidence Week – Are You In?

Have you heard about National Swimsuit Confidence Week? While I’m not normally a fan of… well… made-up holidays for marketing sake, I am a huge fan of what this week stands for:

“The swimsuit confidence movement was created to encourage women of all shapes and sizes to embrace their bodies.” – Heather Spohr via Curvy Girl Guide

The Curvy Girl Guide and Lands’ End have teamed up to make it a week to remember, complete with Twibbons, giveaways, special promotions and more. They are hosting a Twitter party on Wednesday, May 25, 1-2 p.m. ET (make sure you add @curvygirltweets to your Twitter feed to participate!), where Lands’ End will be giving away swimsuits, beach towels and special swim discounts.

The Curvy Girls advocate posting a picture of yourself in a swimsuit to join the movement, but I will be the first to admit: I am not that brave. If you are, though, make sure to go here and link up to your post in the comments. In the meantime, though, take a look at some of the cute suits Lands’ End has to offer:

All images from LandsEnd.com - look at all the cute suits they have!

I need a new suit this year for my upcoming vacation, and I will definitely be trying out a Lands’ End or two. I’ve always heard great things about their swimwear, and this movement just solidified my choice.

So, I guess congratulations are in order to Lands’ End. This marketing/PR campaign of yours just earned you a new customer. Well played, Lands’ End. Well played.

All wistful comments regarding Lands’ End are my own, I was not compensated in any way.

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About Jo-Lynne

Written by Jo-Lynne Shane, a professional lifestyle blogger, brand advocate and community manager. Named one of Nielsen’s 50 Most Influential Women in Social Media, Jo-Lynne is best known for her award-winning lifestyle blog, Musings of a Housewife, where she dishes up an assortment of food, fashion, fitness and family travel. She has been featured on Mothering.com, Southern Living Magazine, CNN.com and in Cosmopolitan Magazine. In the local sphere, Jo-Lynne facilitates the vibrant networking group Philly Social Media Moms, providing community, support and education for 200 area bloggers. Jo-Lynne lives and works from home in the suburbs of Philadelphia with her husband of 17 years, three lively children and one extremely spoiled shih tzu named Savannah.

Comments

  1. i participated in this… i didn’t know how hard it would be to hit “publish” on that post! 🙂 crazy nervous!

  2. I love this. WHY are we women so crazy/irrational about our bodies?? (rhetorical)