It’s National Swimsuit Confidence Week – Are You In?

Have you heard about National Swimsuit Confidence Week? While I’m not normally a fan of… well… made-up holidays for marketing sake, I am a huge fan of what this week stands for:

“The swimsuit confidence movement was created to encourage women of all shapes and sizes to embrace their bodies.” – Heather Spohr via Curvy Girl Guide

The Curvy Girl Guide and Lands’ End have teamed up to make it a week to remember, complete with Twibbons, giveaways, special promotions and more. They are hosting a Twitter party on Wednesday, May 25, 1-2 p.m. ET (make sure you add @curvygirltweets to your Twitter feed to participate!), where Lands’ End will be giving away swimsuits, beach towels and special swim discounts.

The Curvy Girls advocate posting a picture of yourself in a swimsuit to join the movement, but I will be the first to admit: I am not that brave. If you are, though, make sure to go here and link up to your post in the comments. In the meantime, though, take a look at some of the cute suits Lands’ End has to offer:

All images from - look at all the cute suits they have!

I need a new suit this year for my upcoming vacation, and I will definitely be trying out a Lands’ End or two. I’ve always heard great things about their swimwear, and this movement just solidified my choice.

So, I guess congratulations are in order to Lands’ End. This marketing/PR campaign of yours just earned you a new customer. Well played, Lands’ End. Well played.

All wistful comments regarding Lands’ End are my own, I was not compensated in any way.

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About Jo-Lynne

Written by Jo-Lynne Shane, a professional lifestyle blogger, brand advocate and community manager. Named one of Nielsen’s 50 Most Influential Women in Social Media, Jo-Lynne is best known for her award-winning lifestyle blog, Musings of a Housewife, where she dishes up an assortment of food, fashion, fitness and family travel. She has been featured on, Southern Living Magazine, and in Cosmopolitan Magazine. In the local sphere, Jo-Lynne facilitates the vibrant networking group Philly Social Media Moms, providing community, support and education for 200 area bloggers. Jo-Lynne lives and works from home in the suburbs of Philadelphia with her husband of 17 years, three lively children and one extremely spoiled shih tzu named Savannah.


  1. i participated in this… i didn’t know how hard it would be to hit “publish” on that post! 🙂 crazy nervous!

  2. I love this. WHY are we women so crazy/irrational about our bodies?? (rhetorical)