Build & Imagine: Inspire Girls’ Imaginations with Play

You know how we’re suckers for truly innovative toys here at All Things Chic. Especially toys that make our girls think and inspire them to create and build!

Build & Imagine is a brand new line of magnetic construction sets featuring adventurous leading female characters and rich illustrated details that inspire girls to “build and imagine”.

They currently offer 3 different play-sets, Malia’s Beach House, Day at the Beach and Marine Rescue Center, each play-set is made up of “StoryWalls” – kids feel like they’re building their own story and then they get to play right in their creation!


My favorite part?

There are no instruction booklet, no rules, no limits. Your child is truly the designer of their own little world. Made for ages 4-8, these sets were inspired by the need for toys that aim to develop a child’s foundational skills for the fields of science, technology, engineering and math (STEM). According to Build & Imagine founder and inventor Laurie Peterson, “these are fields in which women represent only 24% of the workforce, leading to what the President has termed a ‘gender gap in innovation’. Toys can make a difference.” We are super supportive of toys that focus on engineering and math for the most part, and catered to girls.

My daughter instantly fell in love with her playset.

build and imagine

She’s built too many configurations to count… the possibilities are endless and with no right or wrong configurations, she really can do anything! Look at the concentration on her face… I love it. She’s really thinking and challenging herself – WHILE PLAYING!

build & imagine

Build & Imagine sets can be purchased at just in time for last minute holiday shopping.


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About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.