Benefit They’re Real Mascara

A couple of weeks ago, I was in line at Ulta when I heard two sales associates discussing the new They’re Real mascara by Benefit.  As a BadGal Lash user who was not particularly satisfied with her mascara, I was skeptical.

But then I heard them comparing the brushes and the different properties, and I knew I had to give it a try.

They’re Real has a plastic brush with large, plastic bristles while BadGal has a traditional, oversized brush head.


The mascara goes on extremely smoothly with hardly any clumping.  I think the primary reason for this is the fact that it’s not a volumizing mascara – it is much more lengthening and a bit curling.

In the pictures below, I am wearing the new They’re Real on my left eye and BadGal Lash on the right eye.

In practice, I think this mascara lengthened much better than other mascaras I’ve used.

In removing it, I’ve found that They’re Real requires makeup remover.  I use it daily but I know some women who remove mascara with just soap and water – but there is no way that would cut it with this mascara.  For whatever reason, it’s tough to get off.

The only improvement I’d make to this mascara is to make it a bit more volumizing; however, I’ve worked around this problem by applying two coats with a minute of dry time in between.

Has anybody else tried They’re Real?  Did it live up to the hype?

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About Jo-Lynne

Written by Jo-Lynne Shane, a professional lifestyle blogger, brand advocate and community manager. Named one of Nielsen’s 50 Most Influential Women in Social Media, Jo-Lynne is best known for her award-winning lifestyle blog, Musings of a Housewife, where she dishes up an assortment of food, fashion, fitness and family travel. She has been featured on, Southern Living Magazine, and in Cosmopolitan Magazine. In the local sphere, Jo-Lynne facilitates the vibrant networking group Philly Social Media Moms, providing community, support and education for 200 area bloggers. Jo-Lynne lives and works from home in the suburbs of Philadelphia with her husband of 17 years, three lively children and one extremely spoiled shih tzu named Savannah.