This week, Lands’ End is encouraging women everywhere to throw away the tent-sized coverup in honor of National Swimsuit Confidence week. I LOVE THIS!
As a mom of two girls, I was ready to sign up right away! I want my girls to be confident in her bodies and know that a huge part of that is my setting an example for them. I want them to have realistic expectations – not thinking they have to look like what the media says they should look like – and I want them to be comfortable in the skin they were given. Everyone has flaws. Everyone. So we can choose to focus on that, or choose to flatter what we are proud of!
And brands like Lands’ End makes it easy to focus on our stylish bathing suit instead of our bodies.
Lands’ End bathing suits are perfect because frankly – with a swimsuit in particular – FIT is everything. You need to have the right fit if you are going to feel and look your best. With Lands’ End, you are able to shop for individual pieces to match your body type. Really, is anyone the same size on the top and the bottom? Hardly. And especially us moms need that mix & match option on our poor post-baby bodies. And I love that Lands’ End offers so many options for coverage – everything from skirts for those who want bottom coverage, shaping for those who want some extra help, padding when you need it and minimizing when you don’t.
Lands’ End lets you shop according to bra size too – something I really appreciate! I have a smaller chest and sizes like ‘small’ or ‘medium’ often don’t cut it. With Lands’ End, you truly get your size to get the exact fit that you need. I can have confidence that my suit fits perfectly and is super cute – with no tugging and pulling and yanking things in place as I chase after a toddler at the baby pool!
Every day on Twitter this week we’ll be chatting Swim Suit Confidence from 1-2 PM EST too with the hashtag #Confidence. Join me on WEDNESDAY to chat about SIZING UP SWIMWEAR, win fabulous Lands’ End prizes and talk about bringing your confidence to the beach! Each day Lands’ End will give away 6 – $50 Lands’ End gift cards!!! Join us!!
Date: Each Day – May 21 – 25, 2012 (Join me, @AllThingsChic, co-hosting on Wednesday!)
Time: 12:00 p.m. – 1:00 p.m. CDST
Location: #confidence
Follow: @LandsEndPR, @SELFMagazine, @LEprMichele, @LEprMariella, @LEprMolly
I have Swimsuit Confidence! – Get the Badge – Go to http://on.fb.me/MhaQwh and display the “I have swimsuit confidence!” Badge on your Twitter profile photo. Send a tweet to @LandsEndPR proclaiming “I have swimsuit confidence!” #confidence for a chance to be entered to win a $500 Lands’ End gift card. Send now through May 25 – winner announced at 5:00 p.m. CDST May 25, 2012.
Disclosure: Thanks to Lands’ End for asking me to co-host a chat for National Swimsuit Confidence Week. As always, all thoughts and opinions are my own.
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