ZutanoBlue for Target

Zutano is a Vermont-based clothing brand that is well known for its comfy, whimsical, trendy designs. Everything is adorable, everything looks just like something my kids would want to design themselves, with the comfy fabrics, bright colors and fun patterns.  At the event I attended, we got a sneak peek of some of the styles coming in Spring 2013, and they are seriously adorable ( as usual)!

The big news of the night (so thrilled about this) is that a special line of Zutano is hitting Target! Target collaborations are my favorites, they always manage to truly capture the essence of the brand even with lower price points. So (even thought I’ve seen a sneak peek) I have full confidence that Target will capture just what makes Zutano so unique and fabulous.

I’m thrilled that Target is bringing ZutanoBlue cuteness to everyone so more and more babies can enjoy. They have excellent price points and something for everyone!

Thanks so much to Nicole for inviting All Things Chic to this amazing event in New York City at FAO Schwartz with the family founders of Zutano to get to know the brand and founders up close and personal. They were so sweet and passionate about their brand – this is a family company I just adore. One of those brands that, if they called tomorrow and offered me a job, I would go without a second thought, so do I love their values and how they do business. It’s truly a family enterprise – right down to little Sophia, the founders’ daughter who went from modeling in their first ads as an infant to running the Zutano store in FAO Schwartz today!

Go check out Zutano and ZutanoBlue!

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About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.