MAKE UP FOR EVER is kicking off a new national campaign called, Foundation Nation, to help women solve their biggest complexion issues. They will be hosting more than 100 FREE events across the country starting September 20th.
Foundation is actually the #1 make up category in terms of sales each year, and I think we all can agree that it is one of the most difficult and intimidating products to buy. So, MAKE UP FOR EVER commissioned a study from The NPD Group to find out why women are missing the mark when it comes to complexion perfection. The survey found:
- 73% of women say finding the right foundation is challenging (with over 500 foundation products on the market it’s not surprising women are overwhelmed!)
- 72% of women DO NOT change their foundation seasonally (even though skin shade can change up to 4-5 times a year)
- 62% of women had difficulty applying foundation
- Only 20% of women use a brush to apply their foundation – while most professional celebrity makeup artists use brushes to glam their client
- 54% of women say finding the right shade is the most difficult
To ensure all women are ready to put their best face forward for fall, MAKE UP FOR EVER will be hosting free Foundation Nation events nationwide at SEPHORA stores to help women learn to solve their biggest challenge, whatever it may be. They will be offering complimentary 15 minute sessions with professional MAKE UP FOR EVER makeup artists to help you find foundation perfection!
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