Drugstore Beauty Buys

Every few months, I love to scope what’s new in the beauty aisle at the drugstore. I find that purchasing seasonal or trend-driven products at super-low prices is a great way to figure out if they’re right for me. (Why spend north of $30 on navy mascara if it ends up making you look weird?) So, here’s the latest from my most recent stock-up. To keep things easy, these are all available for purchase at Drugstore.com. But if you’re going stir-crazy at home like I am this winter, it might be worth it to head over to your nearest brick-and-mortar.


Image via Pinterest

Liquid foundations create an even, dewy complexion. But not everyone likes to wear a full face of makeup. For mommies on the go, a powder option is often a great choice. Scope new Dermablend Loose Setting Powder — it won’t over-dry your skin, but will leave a soft and smooth texture behind, with no smudging for hours, whether you use it alone or over foundation. $24.


Eyeliner that stays put is a mommy must-have. I’m currently crushing on this Prestige waterproof liner. Apply in the morning and forget about it. You’ll be covered for wintry mixes and meltdowns from toddler to ‘tween. I love their black but consider also trying the Granite or punchy hunter green, Payday. $5.50 each.

Winter lips are dry, cracked, and less than ideal for your favorite sticks. And while lip gloss definitely gives you a moisture boost, you can’t go wrong with some gentle, targeted exfoliation. Remove dead skin cells for a softer, smoother lip with e.l.f. professional lip exfoliator, $2.69.



… which creates a perfect surface for piling on your favorite hues. This is nothing new but one of my all-time favorite lipsticks is CoverGirl Lip Perfection. The rich and creamy formula is perfect for this time of year and delivers plenty of potent color. Might I suggest trying out a shade darker than your usual this season? If you typically reach for candy pinks, try Fervor, a sultry mauve. More of a raspberry girl? I love Eternal. And those drawn to red will look lovely in Burn. $6 each.

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About Jenny

Jenny Studenroth is a cosmetics junkie and bridal blogger from New York City. After graduating from Middlebury College in 2007 with a creative writing degree, she went on to the beauty departments at Elle and the Wall Street Journal magazines, before becoming a freelance writer. Her wedding blog is BorntobeaBride.com. Jenny and her husband Josh split their time between Brooklyn and Washington, DC along with their cat Dolce and pup Harry. The family is expecting their first human baby in the fall.