Join Lands’ End #PinkThread and help #BeTheEnd of Breast Cancer


Each of us probably has been touched by breast cancer in some way. The statistics are staggering – 1 in 8 women will be diagnosed with invasive breast cancer in their lifetime.


I can name way too many incredible women who are no longer with us because of this devastating disease – and can name even more survivors who have battled breast cancer and are in recovery, including members of my family. I always considered myself lucky because none of the women in my family had breast cancer – until my aunt was diagnosed. 

13265964_10100140572044703_8434826705858401088_nThankfully she is now in remission. But even if you don’t have anyone in your family who has been diagnosed with breast cancer, you need to know that less than 15% of women who get breast cancer have a family member diagnosed with it. We all need to be doing regular screening and self-exams.

Lands’ End’s Pink Thread Project will once again prove that a little pink does a lot of good, the company is raising awareness and funding for the Breast Cancer Research Foundation (BCRF) through the annual campaign, created to further support the BCRF’s mission to be the end of breast cancer by advancing the world’s most promising research.  Learn how you can help support the Pink Thread Project

I hope you’ll join me, Lands’ End and Breast Cancer Research Foundation (BCRF) for a Twitter RT campaign from Monday, October 10th to Friday, October 14th. Each day, @LandsEndPR will tweet a share the knowledge fact from BCRF.  RT the message to help communicate the information – one winner will be selected at random and announced daily who will win a Lands’ End Pink Thread Project gift package. For each selected winner, Lands’ End will also donate $200 to BCRF.   

How to Participate: Follow Lands’ End at @LandsEndPR and RT daily BCRF facts for a chance to win one Lands’ End Pink Thread Project gift package and a $200 donation to BCRF. One winner will be awarded each day throughout the five-day initiative.

Follow: @LandsEndPR, @BCRFcure

Date: Monday, October 10, 2016 – Friday, October 14, 2016

Giveaways: Total of (5), Lands’ End Pink Thread Project Gift Packages and (5) $200 donations to BCRF from Lands’ End – one awarded each day over the five-day initiative.

Hashtag:           #PinkThread, #BeTheEnd

I hope you’ll join me!


Disclosure: This is a sponsored campaign.

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About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.