My cousin Angie (an AVON rep) saw my post here on Chic Critique a few months back about the MAC Paint Pot and emailed me about trying the ANEW Eye Lifting Serum Shadow.

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Ok, so what does AVON claim this will do? In a clinical study it was found that over 75% of women showed a reduction in fine wrinkling after 8 weeks.
My eyelids don’t have too much wrinkling in them just yet (thankfully, although I know it’s bound to happen) so I can’t attest to that.
However, this serum shadow is a great base for powdered shadow, just as Angie said. You can also wear alone for a sheer shimmery look on days you don’t feel like messing with powdered shadow.
I requested the color Mint because I thought maybe the green would help cancel out the redness in my lids. It didn’t, but I wouldn’t consider that a con. In fact, if you like to wear green shadows, the Mint color would probably help them stand out even more. If you are looking for a color to compliment any shade or to wear alone, you could try Luminescence or Golden.
Some things I learned as I tested this out:
- Don’t put on too much or it gets cakey.
- Don’t put on too little or it doesn’t work as well.
- Put on just enough (you’ll be able to tell pretty quickly with trial and error like I did) and allow to dry (takes maybe a minute) before applying your powder shadows over it.
- VOILA, perfect eyeshadow with no creasing, all day!
This product normally retails for $10.00 but is on sale right now for $8.00! That’s half the price of a MAC Paint Pot for you Frugalistas out there. If you’d like to try it for yourself you can shop here on Angie’s website!
Disclaimer: Angie sent me a tube of the serum shadow for free in exchange for an honest review on my blog. I’m sharing it here with you as well.


I was wondering about this product. Actually, Avon has a huge amount of makeup that I’ve been wondering about. That Mark line they have is getting quite a bit of attention from magazines like Glamour and Allure.