Mascara Review: The Falsies by Maybelline

There’s always one product in a woman’s beauty arsenal that she’ll continually buy in a quest to find her “Holy Grail.”

For me, it’s mascara.

It’s my kryptonite. My Achilles’ heel. I know 98% of the time it’s false advertising, but I just can’t help myself. Start talking about thicker, fuller lashes, and I begin to swoon. Show me pictures of a model with lush lashes, and I start reaching for my wallet.

I used to buy high-end mascaras, but a few cases of pink eye (I’ve got three little ones in my house) cured me of that addiction. I just can’t risk having to throw out a brand-new $30 mascara. So, I’ve continued my quest for lash perfection at the drugstore.

Given my weakness, it should come as no surprise that when I saw the ads for Maybelline The Falsies mascara, I made a quick trip to CVS.

the falsies

I should start out by saying that I’ve never been a Maybelline mascara fan. I’ve never understood why everyone raves about Great Lash. Every time I’ve used it, it’s been clumpy and sticky. But, it was the ad for this one — have you seen the lashes in the ad?!? — that convinced me to give it a try.

Here are the pros:

  • I love the brush. It’s this patented “spoon” shape — the bristles are kind of flat with a bend that mimics the back of a spoon. It never ceases to amaze me how many versions of a mascara brush manufacturers can come up with but, overall, I like this one. It was easy to use, and it applied the product evenly.
  • The effect was definitely noticeable, especially if I curled my lashes first. It gave me significant length and slightly more volume. It did a good job holding the curl, as well.

Here are the cons:

  • I would not call the effect a “false eyelash” look. It was an “I’m definitely wearing mascara” look.
  • It has a tendency to make my eyelashes stick together. While this can be somewhat normal for a volumizing mascara, I didn’t like the way it made my lashes look. The result was kind of spidery. Not very natural.
  • The formula is a little dry. It left my eyelashes looking slightly “crispy,” not soft. Again, not the look I prefer.
  • It can be a bit tricky to remove. I always buy waterproof mascara, which is naturally harder to take off, but this seemed a little more labor intensive. Some nights I just gave up and went to bed with some of it still on.

What’s the verdict?


It’s not great. It’s not terrible. It’s a solid five. I won’t buy it again, but I’ll probably finish the tube I have. (As a side note, people have said there’s a significant difference between the waterproof and the non-waterproof versions. So, if you have had a different experience, please let us know in the comments.)

Which means I’m back to my beloved CoverGirl lashBlast. But the hunt is still on.

What’s your favorite drugstore mascara?

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About Melissa

Written by Melissa Angert, editor of this fashion blog and author of Girlymama. You can also find her on Twitter as Melissa Angert. She is a mom of 3 living in Providence.


  1. Rimmel Sexy Curves, although I don’t use the waterproof version but I haven’t had an issue with smudging.

  2. Thanks for the review (love when reviews include pros and cons). I, too, am always on the hunt for the “perfect” mascara. I haven’t found it yet so I can’t give you any recommendations on what I like.

  3. L’Oreal Telescopic – stupid name, and the tube is seriously huge, but it works pretty well on my lashes which are short but plentiful. It lengthens them without sticking them together into three or four big spider-lashes (HATE that), and then it curls as it dries. 🙂

  4. I found that this formula was pretty wet and goopy, which led to some clumping for me, and also the dreaded eyelash print on my eyeshadow, which was not cute. I’m also “eh” on it, but will still finish it. But I’m also one of the weirdos that also didn’t like LashBlast!

    Right now, I really like Revlon’s Grow Luscious for an “everyday” mascara, and Bare Escentuals Flawless Volume for a more dramatic look. My daughter has used the Telescopic (that’s the one with the prickly ball on the end, right?), and I think that makes her lashes look great! I may have to try it out myself!

  5. I’m really angry! Every morning I put on the purple tube of falsies mascara, and it looks like freddie crougar’s claws! It’s rediculus! My eye lashes clump up together into four big spikes! It look stupid! It was such a waste of money! If any of the workers from falsies mascara company are reading about this, then do something about it because me and my friends dont like it and I’m not buying it again and returning it.

  6. This is by far the best mascara I’ve ever tried. I was so shocked that my lashes were actually fanned out (no gaps), long, and had so much volume. Finally a product that is what it is advertised to be. $5.00 well spent.